Use those questions to inform the copy on the page – from an eye-catching headline to a compelling summary that clearly, concisely sums up what you do.Īnd don’t forget the visuals. And, what tone of voice would be most likely to resonate with them?.What keywords or phrases will they be looking out for to assess whether your product or service is “useful” to them?.What information do they need to see when they first land on your profile?.Start by considering your audience and their needs. So what does an effective, optimized profile actually look like? What improvements do you need to make to it if you’re going to generate leads on LinkedIn? In the same way, if your LinkedIn profile isn’t fit for purpose, it doesn’t matter how many high-profile decision-makers are on the platform – none of them are going to buy from you. You wouldn’t expect your website to generate leads if the homepage was poorly laid-out, didn’t contain the right information, and hadn’t been updated since Bebo shut down. Chances are your competitors are already doing it, but it’s not too late to catch up – provided you take the right steps: If you haven’t been using LinkedIn to generate leads, or if you’ve only dipped your toe into the lead gen opportunities that the platform offers, now’s the time to commit. No wonder then that 59% of marketers are generating leads from LinkedIn, compared to just 26% for all other social media sites combined. In other words, if you want to reach the people who hold the purse strings, you’ll find them on LinkedIn.
Of those, about 10% are decision-makers – the people who ultimately choose whether or not to partner with a new agency, purchase a new product, or invest in a new service. More than 630 million people worldwide use LinkedIn.
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